Themes: Six research topics
Strategy & Purpose
Focusing on new business models – Expanding in both new and established markets and enhancing customer stickiness are paramount. Keep an eye on competitors, upcoming legislation, geopolitical developments, as well as changing public opinions.
Technology value creation
Facilitating technology push – Proactively experiment with cutting-edge technology in close cooperation with the business to identify value creation. Look for opportunities that have the potential to scale up quickly.
Innovation & Data
Embedding new technologies in agile tech stacks – Manage innovation as a portfolio and engage cleverly with technology partners. Implement a robust and security-by-design-based information technology architecture. Also, leverage data, in order to make processes more efficient and to obtain insights.
Governance & Risk
Governance implementation – In addition to enterprise and IT governance, organizations implement data governance to reduce risks. They also have to be compliant by design. The number and complexity of laws, rules, and regulations and their impact have been on the rise for decades and will not change in the foreseeable future. Prepare for upcoming legislation to make legislation an enabler.
TOM, Change & Talent
Digitally resilient organization and processes – Be nimble and data-centric, by combining business ownership including accountability and data stewardship for propositions. Sensibly explore operational synergies while maintaining agility. Also. balance own staff and partners. For your staff, in addition to attracting talent, training, and retention management are pivotal, whereas for partnering, organizations have options ranging from outsourcing to co-creation.
Partners & Co-creation
Partnering as a core competence – Aligning your partners to the digital strategies and manage your collaborations as a portfolio. Promote data sharing while strengthening competitive positions, protecting intellectual property rights, and ensuring compliance (e.g. anti-trust and privacy).