Session 4: Vision for the Future & CIODAY2025
Increasing Customer Impact through B2B2C
In both the B2C and B2B segments, it is important for financial service providers to increase customer impact by emphasizing B2B2C. This is not only about improving the customer experience, but also about upselling and strengthening the customer relationship.
Strengthening the Customer Interface and CRM
Improving the customer interface and strengthening Customer Relationship Management are important and a prerequisite for creating customer impact. This ensures a safe, consistent and personalized customer experience.
Addressing Key Challenges and Orchestrating Technology
There are challenges regarding legacy systems, cyber security, changing customer needs and disruptions caused by fintechs. Orchestrating this technology in a coherent manner is the key to success, whereby financial service providers are in control of the with external partners which they collaborate.
Your moderator
Erik Beulen is The Digital Knowledge Institute’s Program Director. He is also an Information Management professor at the University of Manchester, United Kingdom. Erik’s research focuses on digital transformations, data analytics, and platforms. He is also an external advisor of Bain & Company and an independent member of the data committee at Royal FloraHolland. Erik has 30 years of international experience in the industry and consulting.
Program
- 1:30 pm Walk-in
- 2:00 pm Welcome & introduction
- 2:15 pm Presentation/use case by a target group expert
- 3:15 pm Break (refreshments)
- 3:45 pm Continued presentation/use case, followed by discussion
- 5:00 pm Networking drinks
- 6:00 pm Session ends
The program may be subject to changes.
Venue: “Bossche Boardroom,” Magistratenlaan 60, 5223 MD Den Bosch.
Networking drinks at the rooftop bar.
Upcoming sessions:
May 20, 2025 – Session 1: Continuity
License-to-Operate: A Core Priority In the business operations of financial services providers, focus on their license-to-operate is essential – this implies that cyber security is a need to have. This concerns both data and operational sovereignty. Building...
June 25, 2025 – Session 2: Customer impact
Increasing Customer Impact through B2B2CIn both the B2C and B2B segments, it is important for financial service providers to increase customer impact by emphasizing B2B2C. This is not only about improving the customer experience, but also about upselling and...
September 23, 2025 – Session 3: Innovative technology
Driving Operational Efficiency and Customer TrustAutomation in the customer domain and achieving operational efficiency are important for financial service providers, which ensures trust and creates opportunities to surprise – this leads to an increase in the Net...